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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

Topic 2

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

Topic 3

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

Topic 4

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q29-Q34):

NEW QUESTION # 29
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct answers to this question.

A. Automated installation of the Web Extend data collection scripts on your Shopify themes
B. Automated installation of the Web Recommender template in your Web shop
C. Automated creation of Interactions programs for Shopify events
D. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement

Answer: A,D

Explanation:
The Shopify plug-in for SAP Emarsys supports:
* Option B:Correct. It automatically triggers Shopify events (e.g., purchases) as external events in Emarsys.
* Option D:Correct. It installs Web Extend scripts for data collection on Shopify themes.
* Option A:Incorrect. Web Recommender templates require manual setup, not automated.
* Option C:Incorrect. Interactions programs need manual configuration, not auto-created.The SAP Emarsys Help Portal under "Shopify Integration" confirms these features.References:SAP Emarsys Help Portal - "Shopify Integration" (https://help.emarsys.com/).

NEW QUESTION # 30
You want to prevent a specific wristwatch brand, XELOR, from being recommended on your website, although it will still be available to purchase. How can you do this?

A. Use command (['exclude', 'brand', 'is', "XELOR"]) when requesting recommendations on wristwatch pages.
B. Use command (['include', 'brand', 'is', "XELOR"]) when requesting recommendations on wristwatch pages.
C. Set available to "false" in product catalog for all products of that brand.
D. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.

Answer: A

Explanation:
To exclude a brand from recommendations in SAP Emarsys:
* Option C:Correct. The command ['exclude', 'brand', 'is', "XELOR"] in the Web Extend script excludes XELOR from recommendations while keeping it purchasable.
* Option A:Incorrect. Excluding "ALL" brands is nonsensical and would block all recommendations.
* Option B:Incorrect. Including XELOR would promote it, not exclude it.
* Option D:Incorrect. Setting "available" to false removes it from purchase, not just recommendations.
The SAP Emarsys Help Portal under "Web Recommendations" details exclusion commands.
References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).

NEW QUESTION # 31
A one-time promotional email campaign is scheduled to be sent for all female contacts in the database. New contacts are added automatically to the contact database and all new registrations should be included in the recipient source of the email. Which recipient source do you use?

A. Email Settings > Recipient source > Mobile Engage segment
B. Email Settings > Recipient source > Using a segment
C. Email Settings > Recipient source > Generated through an event > On Registration
D. Email Settings > Recipient source > Web behavior segment

Answer: B

Explanation:
For a one-time email campaign including all female contacts (existing and new):
* Option A:Correct. Using a segment (e.g., "Gender = Female") as the recipient source ensures all current and newly added female contacts are included, as segments dynamically update until campaign launch.
* Option B:Incorrect. Mobile Engage segment is specific to mobile push, not email.
* Option C:Incorrect. Web behavior segment focuses on web actions, not gender or registration.
* Option D:Incorrect. "On Registration" is an event trigger for automation, not a one-time batch send.
The SAP Emarsys Help Portal under "Email Campaigns" confirms segments for dynamic recipient inclusion.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/).

NEW QUESTION # 32
You have just made an API call and received an HTTP 400 response code. What is the specific reason for this?

A. There is an error in the information provided that needs correcting.
B. Your API credentials are incorrect.
C. An internal issue occurred and you should try again.
D. It indicates the call was successful.

Answer: A

Explanation:
HTTP response codes in SAP Emarsys API indicate call status:
* Option A:Correct. A 400 Bad Request means the request contains invalid data (e.g., syntax error, missing parameters) that needs correction.
* Option B:Incorrect. Internal issues return a 500-series code, not 400.
* Option C:Incorrect. Incorrect credentials typically return a 401 Unauthorized, not 400.
* Option D:Incorrect. Success is a 200 OK, not 400.The SAP Emarsys API Documentation defines 400 as a client-side error.References:SAP Emarsys API Documentation - "Response Codes" (https://dev.
emarsys.com/).

NEW QUESTION # 33
What can you do with Open Data for SAP Emarsys? Note: There are 3 correct answers to this question.

A. Use any business email account with Open Data.
B. Automatically export data and use it in your third-party BI tools.
C. Export datasets up to 10 MB maximum.
D. Connect an Open Data project to multiple Emarsys accounts (tenants).
E. Upload your own additional data into Open Data.

Answer: B,D,E

Explanation:
Open Data in SAP Emarsys allows integration of external data:
* Option A:Correct. An Open Data project can be connected to multiple Emarsys tenants for centralized data use.
* Option C:Correct. Data can be automatically exported for use in third-party BI tools via APIs or scheduled exports.
* Option E:Correct. Users can upload additional data (e.g., custom datasets) into Open Data for enrichment.
* Option B:Incorrect. There's no strict 10 MB export limit; limits depend on configuration, not a fixed size.
* Option D:Incorrect. Open Data requires specific setup, not just any business email account.The SAP Emarsys Help Portal under "Open Data" confirms these capabilities.References:SAP Emarsys Help Portal - "Open Data" (https://help.emarsys.com/).

NEW QUESTION # 34
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